Senior Fundraising Strategist

This role is offered on a hybrid contract giving you the opportunity to also work from home three days a week., As Senior Fundraising Strategist you'll play an integral role in defining the fundraising strategies for cross organisational campaigns and targeted fundraising and engagement activities. Working as a senior fundraising strategist within our Campaign Strategy & Planning team, you'll direct cross-disciplinary project teams from across all levels of the business to deliver target beating initiatives from Red Nose Day to new product development initiatives that drive new revenue streams. You'll help establish data and insight led planning processes, ensuring strategies are well informed and robust. You'll ensure test and learn is embedded in any project and that rigorous analysis is built into measurement and evaluation processes.,

• Work with the Head of Campaign Strategy & Planning and key colleagues across the Fundraising team, to support the development of annual fundraising and engagement plans, establishing planning; monitoring and evaluation processes for agreed activities, specifically but not limited to organisational campaigns and new income driving initiatives.


• Directly lead agreed cross-organisational multi-disciplinary project teams to robustly plan, deliver, monitor and evaluate agreed campaigns and projects.


• Support the Head of Campaign Strategy & Planning to roll out an agreed fundraising planning process, ensuring campaigns and project strategies are developed using internal and external knowledge, data and insight; are planned in good time to deliver maximum impact and are responsive to audience and market requirements and trends.


• Support Head of Campaign Strategy and Planning to embed new ways of working within team and across Comic Relief, working with the core campaign planning team, the wider fundraising team and colleagues particularly in Production and Funding to continually improve processes


• Inspire and facilitate creative and innovative thinking and action, working with colleagues, including our Fundraising Innovation Lead, to ensure our fundraising campaigns and projects represent our disruptor brand and speak to new external innovations appropriate to target audience segments


• Devise and / or make use of a suite of data and insight tracking and reporting tools that are leveraged to drive optimisation and efficiency as well as informing new approaches to maximise supporter acquisition, development and retention and associated income opportunities


• Work closely with audience teams and activity owners to measure performance and to assess and communicate the results of campaigns and projects including retrospectives to aid continuous improvement.


• Working with the Creative Fundraising Strategy Lead, support the roll out of training and ongoing development of best practice planning and strategic development approaches.


• Deliver ad-hoc planning and strategy projects as required
  
  Experience of planning complex multi-channel marketing and / or fundraising campaigns


• Experience of fundraising for international and national causes


• Accredited fundraising or marketing qualification


• Experience in delivering or supporting new product development