Marketing & Communications Officer

Deliver an integrated marketing strategy for the business: Lead the development of a marketing strategy which is focused on supporting the organisation business plan for growth by promoting key service offerings, increasing brand awareness and building relationships with our stakeholders. Digital marketing support: Lead on the execution of a comprehensive digital marketing plan which is tailored to the healthcare industry, including lead generation and customer engagement. Content Creation: Help drive and oversee the creation of high-quality and engaging content for the organisation website and social media pages, and internal email newsletters, ensuring alignment with brand messaging and industry standards. Social Media Management: Manage and optimise the company's social media presence, including community engagement and performance analysis to assist with increasing awareness of specific services. Search Engine Optimisation and Search Engine Marketing: Manage the relationship with the
organisation who is appointed to drive optimisation of the organisation website and focus on strategic keyword research, website optimization and pay-per-click advertising campaigns to improve search engine rankings. Internal marketing communications plan: as part of the marketing strategy, help produce an internal marketing plan which recognises the challenges that come with the organisational structure and builds on the opportunities to address gaps and uses tools to engage effectively with all staff. Email Marketing: When required, develop targeted email marketing campaigns to nurture stakeholder relationships, promote services, and develop new customer relationships. Analytics and Reporting: Monitor and measure the effectiveness of marketing performance (KPIs), track campaign performance and analyse data insights to measure ROI on marketing spend, identify trends, and make data-driven recommendations for continuous improvement. Compliance and Regulations: Ensure all digital marketing
activities comply with healthcare industry regulations and guidelines and meet the requirements of the Caldicot Guardian, including HIPAA and GDPR, to maintain patient confidentiality and privacy. Continuous Learning: Stay abreast of the latest trends in digital marketing and best practices for healthcare in order to drive innovation and maintain a competitive edge in the market.