Director, Demand Generation
Enghouse
Director, Demand Generation
Salary Not Specified
Enghouse, Reading
- Full time
- Permanent
- Remote working
Posted 2 weeks ago, 17 May | Get your application in now before you miss out!
Closing date: Closing date not specified
job Ref: 037ef3e790114f188f057ed9965999d8
Full Job Description
Lead the charge in crafting innovative demand generation strategies as our Director, Demand Generation at Enghouse Interactive - where visionary leadership meets impactful results!
This position is a hybrid role, requiring occasional visits to our office in Reading, typically once or twice a month, or as necessary.
Success in this Role Includes:
- Delivering impactful and measurable demand generation programs and campaigns, generating qualified leads and pipeline for revenue generation.
- Overseeing the development of cross-selling playbooks.
- Driving cross-selling sales enablement across a global sales channel.
- Providing leadership in Product Marketing for a multi-product portfolio.
- Promoting alignment between Sales, Marketing, and Demand Gen teams.
- Engaging in frequent international travel to effectively manage global marketing initiatives.
- Managing a strategy that incorporates both global and regional campaigns and initiatives., Drive results across the Marketing and Sales funnel using a test-and-learn approach.
- Optimize the global team organization structure for continuous improvement and value delivery.
- Develop New Logo, Existing Customer, and Partner Demand Generation Strategies.
- Provide oversight for a team of regional campaign managers, content creators, growth hackers, and community managers.
- Manage a 7-figure budget and P&L.
- Leverage Pardot/Marketo, Salesforce, Google Analytics, and other Martech tools for program execution and success tracking.
- Collaborate on annual planning for Marketing & Demand Gen team objectives, financials, budget, and headcount plan.
- Lead Sales Operations, Marketing Operations, and Sales Enablement functions for improved sales success and cross-sales.
7+ years of marketing experience with a proven track record of significant ROI on B2B marketing investments. - 3-5 years of leadership and management experience overseeing a team of at least 5 staff.
- Proven experience in driving demand gen programs.
- Proficiency with Salesforce, Pardot, Marketo, Google Analytics, Website Optimization, Paid Search, Lead Attribution, and other marketing automation and sales technology tools.
- Experience in executing marketing and demand gen strategies for the software applications industry.
- Excellent interpersonal and communication skills.
- Ability to assemble and interpret data, create executive summaries, and deliver actionable business insights.
- 2+ years of experience in the Telecommunications service provider market segment, OSS (Operations Support Systems), BSS (Business Support Systems), or VAS (Value Added Customer Experience, BPO, and Contact Center Industry Service).
- Openness to travel (20%).
At Enghouse Interactive, we specialize in revolutionizing call centers, turning them from mere cost centers into dynamic engines of growth. As a Canadian-based, publicly traded company (TSX:ENGH), we lead the industry with our enterprise software solutions, emphasizing remote work, visual computing, and cutting-edge communications for the next generation of software-defined networks. Join us in reshaping the future of customer engagement. Learn more at Enghouse Interactive
Competitive Salary - Join a globally diverse and growing team!
- Working with Cloud and other cutting-edge technology
- Growth opportunities
- Benefits and vacation
- Work-life balance