Campaign Manager

As a Campaign Manager, your mission is to drive the execution of UKI-focused channel and direct demand generation programs. This includes a wide range of activities such as captivating events, direct marketing campaigns, and e-marketing campaigns. Your goal is to boost company awareness and generate a qualified sales pipeline to support the company's annual revenue goals.,

• Budget Management: You'll masterfully manage the regional demand generation budget to ensure it aligns with our revenue and cost goals.


• Strategic Collaboration: Collaborate closely with the regional VP of Sales to develop strategic ideas and plans that will drive business revenue growth.


• Multi-Channel Approach: Develop, coordinate, and project manage a regional multi-channel approach to generate demand through various channels, including website, webinars, paid ads, email, events, tradeshows, and social media.


• Develop Strategies for all key segments: New logo, Channel/Partners, and customer cross selling.


• Campaign Briefs: Create comprehensive campaign briefs for our Shared Services Demand Gen Teams for Digital Marketing and Content & Design.


• Create Regional Content: Develop the appropriate regional content for each of the campaigns (emails, white papers, blogs, infographics, webinar content).


• Develop engagement strategies for your region BDR(s): brief them on campaigns you are running, create follow up messaging, and coordinate as a team to achieve the highest conversion rate possible for your leads to become qualified MEDDIC opportunities.


• Organize regional tradeshows: Identify relevant tradeshows in region with sales leadership.


• Performance Analysis: Regularly review campaign performance based on KPIs to improve performance and conversion rates.


• Partnership Coordination: Coordinate joint partner events, webinars, and tradeshows to drive leads and pipeline.


• Leverage AI tools to maximize productivity and lead quality: ChatGPT, Intent Data(with Marketing OPs), etc.


• Additional Responsibilities: Take on other responsibilities and key result areas as required or assigned.
  
  Continuous Learning: Dedicated to continuous learning and improvement, with a strong ability to grasp new information and master business, technical, or functional knowledge.


• Clear Communication: Expresses ideas clearly in well-organized, structured documents that are grammatically correct, with terminology adjusted to the characteristics and needs of the audience.


• Adaptability: Open to change and new information, and can adapt behavior and work methods in response to new information, changing conditions, or obstacles.


• Communication Skills: Establishes systems and schedules to communicate the progress of work or projects with all appropriate parties.


• Accountability: Makes and keeps commitments, meets schedules and deadlines, and completes assignments, projects, and goals within the allotted timeframe and budget.


• Regulatory Knowledge: Understands and applies procedures, regulations, and policies related to areas of specialized expertise.


• Customer Service Orientation: Strong customer service orientation and a results-oriented mindset., Degree in Business Studies/Marketing and/or Professional Marketing Qualification CIM (OR Equivalent).